UP NORTH – Schumacher Wallpaper

Design story
UP NORTH by Schumacher Wallpaper invites a sense of rustic charm and Scandinavian serenity into any interior. Rooted in the timeless appreciation of nature, this pattern channels the calm and cheerful spirit of Sweden’s abundant forests, perfect for those seeking a connection to the outdoors within their living spaces.
The wallpaper’s beauty lies in its whimsical depiction of woodland creatures—moose, deer, bears, and foxes—woven into a harmonious forest scene. The pattern balances movement and stillness with gently flowing lines and a thoughtful use of negative space, creating a lively yet soothing rhythm that brings the forest to life without overwhelming the eye.
Rendered in a soft ivory palette, the wallpaper exudes a warm, neutral ambiance that shifts subtly with the light. By day, it reflects natural daylight softly, enhancing the texture and intricate details; by evening, the ivory tones deepen, offering a cozy and inviting atmosphere. The matte finish complements a natural aesthetic, avoiding glare while emphasizing the pattern’s delicate line quality.
What you’re seeing

The UP NORTH pattern features charming illustrations of woodland animals—bears, moose, foxes, and deer—interspersed among stylized trees and grassy patches. The design is detailed yet restrained, with clear, crisp lines that define each creature and element against the light background.
Texture is subtle, with no metallic or embossed effects, allowing the focus to remain on the intricate illustrations and their naturalistic appeal. The ivory backdrop provides a gentle contrast that highlights the soft neutral nature hues, creating a restful scene that feels both fanciful and grounded.
Material & specs
| Collection | BORÅSTAPETER |
|---|---|
| Material | NON-WOVEN |
| Pattern repeat | 20.875 in |
| Match | HALF DROP |
| Roll width | 20.875 in |
| Roll length | 11 yards |
| Coverage | 57.406 sq ft |
Below, you’ll find the detailed specifications and material information for the UP NORTH wallpaper.
Styling & pairings
- Natural wood furniture: Pair UP NORTH with warm oak or pine to enhance its rustic Scandinavian vibe.
- Soft textiles: Incorporate cozy linens and wool throws in muted tones to complement the ivory palette.
- Greenery and botanicals: Add potted plants or fresh flowers to echo the wallpaper’s forest theme and bring freshness to the space.
- Minimalist accents: Use simple, clean-lined furnishings and accessories to balance the detailed pattern and maintain a calm atmosphere.
- Neutral flooring: Light hardwood or natural fiber rugs work well to sustain the airy, natural feeling.
- Subtle lighting: Choose warm, diffused lighting to enhance the ivory tones and create a welcoming glow.
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